Marketing and Business Development Manager

Areas of work: Employment, Self-advocacy, Self-determination and self-direction, Social inclusion

Contact information

phone: +1 612-624-4336

fax: +1 612-625-6619

Inst on Community Integration Room 110A PtH 150 Pillsbury Dr SE Minneapolis, MN 55455


Jerry Smith is an award-winning filmmaker and media director specializing in documentary and educational programs supporting people with developmental and other disabilities. As a creative marketing professional, he is a leader in nurturing strategic partnerships, developing marketing and brand strategies, and curating content that brings stories about community living for people with disabilities to life. At the Institute on Community Integration Jerry has directed dozens of films for broadcast, DVD, and web delivery. Recent projects include The Real Story, a short film exploring media bias in mainstream news coverage of disability issues; Valuing Lives: Wolf Wolfensberger and the Principle of Normalization, a historical documentary examining an idea that revolutionized human services in the 1970s; and On the Autism Spectrum, a series of awareness films for the Somali, Hmong, Latino, African American, and American Indian communities in Minnesota. Jerry also manages a number of web-based multimedia projects, including Self-Advocacy Online, a web portal for self-advocates funded by the MacArthur Foundation that provides accessible, media-rich content and social networking features, and Leadership in the History of the Developmental Disabilities Movement, a wiki-based, multi-media site delivering presentations on key leaders and collecting and sharing historical content from site visitors. Jerry earned a Bachelor's in Philosophy from Central Michigan University and an MBA in Marketing from the University of Minnesota's Carlson School of Management.



Dropout Prevention Initiative Documentary and Monograph [Archived]

Synthesized the results and findings of the five-year, federally-funded Dropout Prevention Model project implemented by the Minnesota Department of Education with seven school districts in the...

In collaboration with: Minnesota Department of Education


DSP Workforce Development Program [Archived]

Provided state-of-the-art resources to help people with disabilities and their families find and retain quality Direct Support Professionals (DSPs). Specifically, the program updated and marketed...


Normalization Principle and Wolf Wolfensberger Project, The

Produces a 56-minute (one-hour broadcast time slot) documentary on the work of Dr. Wolf Wolfensberger, an influential American academic and sometimes controversial leader in the reform of human...



Offers a suite of competency-based, online curricula for professionals providing services to people with intellectual, developmental, physical, and psychiatric disabilities, and to older adults....

In collaboration with: Center for Personal Assistance Services, University of California, San Francisco, Elsevier, Institute for Community Inclusion, University of Massachusetts Boston, Temple University Collaborative on Community Inclusion for Individuals with Psychiatric Disabilities [Philadelphia, PA]


Enhancing the Inclusion of Children and Youth with Disabilities in Armenia: University of Minnesota - Armenian State Pedagogical University Partnership

Builds a sustainable partnership between the University of Minnesota and Armenian State Pedagogical University (ASPU), the only university in that eastern European country that trains both general...

In collaboration with: Armenian State Pedagogical University


Active Support Interventions and Their Effect on Increased Participation of Persons With Disabilities [Archived]

Conducts a longitudinal, randomized control study to examine the impact of Active Support (AS) interventions in 20 group homes in Minnesota. AS is an organizational intervention that enables Direct...

In collaboration with: Dakota Communities Incorporated, Homeward Bound, Inc. [Plymouth, MN], Howry Residential Services [Mendota Heights, MN], Lutheran Social Service of Minnesota, Olu's Home [Minneapolis, MN], Opportunity Partners [Minnetonka, MN], Outcomes, Inc., Thomas J Apartments Corporation [Apple Valley, MN], University of Sydney [Australia], Volunteers of America - Minnesota


History of Leadership in Developmental Disabilities: A Wiki Project

Uses Web and Wiki technology to collect, preserve, and share the history of leadership in the developmental disabilities field over the past 150 years, and pass on to future leaders the stories of...

In collaboration with: MENTOR Network Charitable Foundation


Research and Training Center on Community Living (RTC-CL)

Conducts a wide range of research, training, and technical assistance and dissemination projects related to community supports under its center grant and related project funding. The RTC-CL is...

In collaboration with: Center on Human Policy, Syracuse University, Human Services Research Institute, Institute for Community Inclusion, University of Massachusetts Boston, National Association of State Directors of Developmental Disabilities Services

Project Web Site on Person-Centered Services for Persons with Developmental Disabilities

Provides resources and information on leading-edge, person-centered supports for use by individuals with disabilities, families, advocates, government officials, and service providers, in a wide...

In collaboration with: Human Services Research Institute, National Association of State Directors of Developmental Disabilities Services


Self-Advocacy Online: Research and Development to Bridge the Digital Divide

Develops a model for making Web sites accessible for people with intellectual and related cognitive disabilities, and launches an educational and networking Web site for teens and adults with...

In collaboration with: Self-Advocates Minnesota, HASTAC Initiative, MacArthur Foundation


Quality Mall

Formats: OnlinePublished: 2004 - Present

Self-Advocacy Online

Formats: OnlinePublished: 2012-Present

Radical Inclusion in the Arts

Formats: OnlinePublished: 2011

RTC Media YouTube channel

Formats: OnlinePublished: 2012